Welcome IKEA Co-workers

To the passionate Digital Experience Design and Design Operations Community at IKEA,

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We know you're at the heart of making everyday life better for the many people. You're the brilliant minds translating the magic of IKEA into seamless digital experiences, whether it's through the IKEA Place app, inspiring online planning tools, or our constantly evolving e-commerce platform.

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We understand that you, the data analysts, Principal UX Researchers, and Product UX Designers, face unique challenges in truly understanding our customers. You pour your energy into deep dives, like the invaluable 'Customer Days', seeking to connect with real people and gather honest feedback. This human-centric approach is part of IKEA's DNA, and it's truly commendable.

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However, we also hear you. In today's fast-paced world, and especially in these challenging economic times where every penny counts, we know that these traditional methods can feel:

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• Too Slow: Waiting for scheduled days when insights are needed now.

• Too Expensive: The travel, logistics, and time commitment add up, especially when we're all focused on being more resourceful.

• Potentially Outdated: Digital customer behaviour changes by the minute – are we truly capturing the full picture of how people interact with our digital spaces, or just what they say they do?

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We know that IKEA is navigating a landscape where sales have seen a dip, and cost-efficiency is paramount. That's why we're offering this webinar – understanding that travel budgets for in-person events might be tight, but the need for cutting-edge insights is greater than ever.

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Imagine this: What if you could continuously experience the IKEA digital journey through the eyes of every customer, every single day? What if you could instantly see where they struggle, where they're delighted, and why – without needing to set up a single interview?

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From this exclusive portal, IKEA X Quantum Metric, we'll explore:

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• How to discover hidden digital friction points that are quietly impacting your conversion rates and customer satisfaction.

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• The power of truly understanding user intent – not just what clicks they make, but why they abandon a basket or struggle with a new feature.

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• Leveraging AI and behavioral data to personalize experiences at scale, driving the continuous improvement that IKEA needs to thrive in a competitive retail landscape. (IKEA is already investing heavily in AI for demand forecasting and generative AI shopping assistants – let's supercharge that!)

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• Bridging the gap between your research, design, and product teams with a shared, real-time view of the customer, so you can build even better, more affordable, and accessible solutions for the many.

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We believe your dedication to creating a better everyday life at home deserves the most efficient and impactful tools.

 

Let's explore how to get closer to your customers than ever before, turning every digital interaction into a valuable learning experience.