Recorded Sessions
This is a library of hand selected sessions recorded for you and your fabulous team at IKEA. We hope you like our selection. And if you want more - you can request more here
Driving alignment and adoption with American Airlines
With shifting demand and available resources, digital teams at American Airlines have been finding ways to do more with less.
How? By enabling internal digital self-service and aligning around customer data.
In this session, Sharon Corless, Sr Analyst, Digital Analytics Health and Insights at American Airlines, will discuss how they developed their Quantum Metric adoption strategy with analytics best practices, an alerts program to instil trust, and providing training in performance monitoring.
Clicks to keys: Invitation Homes unlocks conversion with User Analytics
Join David Campanella, Director of Digital Marketing Acquisition Strategy & Analytics at Invitation Homes, as he shares how they transformed customer journey insights into actionable strategies using Quantum Metric’s User Analytics.
Facing issues like missed conversions and unclear customer behavior, David will share real-world examples of how they uncovered critical insights, such as why prospective residents were missing important call-to-action buttons on property listing pages.
Through these insights, Invitation Homes was able to refine their digital journey, improving application completion rates by reworking their page layouts and simplifying user flows. Learn how this approach reduced friction, streamlined marketing efforts, and boosted overall application completions.
How Lovesac drives empathy with analytics and experimentation
As customer journeys grow more complex, understanding each customer can get cumbersome.
Orchestrating personalization efforts becomes unwieldy - but the team at Lovesac has developed a process to better understand their customers and build experiences that adapt to their needs.
Join Emily Salcedo, Digital Experience Manager, Ecommerce at Lovesac, and Mary Kate Cash, Head of Growth Marketing, North America at AB Tasty as they dive into winning strategies to use empathy as a means to personalize the customer journey and drive growth.
Perfecting personalisation performance with Vueling
Personalisation isn’t a one-time effort—it’s a continuous cycle of testing, learning, and refining. But how do you build an effective experimentation framework to support it?
Join Monetate and Vueling as they share proven strategies for creating a proactive, feedback-driven approach to personalisation. Learn how to turn customer insights into iterative improvements that drive engagement and results.